Overview of CPSM Certification Program

Interested in becoming a CPSM?

Each year, SMPS Kansas City offers a bootcamp series for members who are interested in learning about the six SMPS Domains of Practice and taking the Certified Professional Services Marketer (CPSM) exam.

Current CPSM-accredited instructors will provide an in-depth look at Domains 1-6, which cover marketing research, marketing planning, client and business development, proposals, promotional activity, and management.

The CPSM Bootcamp will be hosted in the spring of 2020 and is free to SMPSKC members.

For more information or to reserve a spot at one of the sessions, contact [email protected].

About the CPSM

Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency. This individual further adheres to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics.

The 150-question, multiple-choice certification exam is offered in two formats, a traditional paper exam or an online exam. Candidates must achieve a 75% score or higher to pass the CPSM examination. The exam is based on a practice analysis commissioned by SMPS. Candidates will be tested on their knowledge of the following six domains of practice: marketing research, marketing plan, client and business development, SOQs/proposals, promotional activity, and information, resource, and organizational management.

Whether you are a marketer, business developer, or the employer of one, this certification will help you take your organization to the next level.

“Since marketing/business development is both an art and a science, certification will add to the credibility of those who practice it.”
- Philip Bannan, CPSM, Gillan & Hartman, Inc.

To learn more, please visit the Certified Professional Services Marketer Program.