How to Use Client Personas and Empathy Mapping to Stand Out

November 19, 2020
12:00 PM - 1:00 PM
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Zoom meeting


Each of our clients remains in various stages of moving from survive to thrive in 2020. Do you know where your clients are at this point in time and what it can mean for your business? Join us for a session designed to help you understand the neuroscience of trusted advisor relationships and take you through empathy mapping to uncover themes, topics, and tactics to pivot your services and bring value in new ways. While there is no silver bullet, you bring the expertise to the table by offering an incredible opportunity to work with your clients and co-create solutions together. Collaboratively partnering with your clients to help them figure out how to move forward will propel both you and your client to thrive.


Program Schedule:

12:00-12:05 P.M. | Opening Statement and Speaker Introduction

12:05-12:50 P.M. | Program

12:50-1:00 P.M. | Closing Questions and Statement



Sarah Kinard, Founder of the The Flamingo Project

Sarah Kinard is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently."


SMPS Domains of Practice (for CPSM):

2 - Marketing Planning and 3 - Client & Business Development 


A link to join via ZOOM will be emailed to all registrants on Thursday morning. If you have any questions, please reach out to the Programs/Education Director: Mackenzie Doty - [email protected] | (913) 744-4084


$0.00 Member Ticket

$20.00 Non-Member Ticket

$0.00 Sponsor Ticket