POSTPONED: Nobody's Reading That: How To Create Content For The Scanning Eye

March 26, 2020
2:30 PM - 6:00 PM
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MMC Corp
7801 W. 110th Street
Overland Park, KS 66210
Venue website



Nobody cares as much as the writer. We unreasonably believe our audience will put in the same energy of reading our content as we do writing it. Don’t hold your breath. We barely read or watch anything throughly anymore. Why would we be any different from our clients? In this session, we discuss how we can craft content in a way that allows readers to not only scan, but to find the scan so helpful, that they’ll want to read the whole thing. We only have about 8 seconds (or shorter) to capture attention — don’t miss your window of opportunity.

Learning Objectives:

  • Identify how and why visual elements help aid scanning
  • Identify the common elements AEC readers must to see in a proposal quickly
  • List seven quick ways to make your written proposal content scannable
  • Provide best practices in proposals, social media, printed materials and online content that allow your audience to scan easier


Workshop Timeline:

2:30pm - 3:00pm | Registration + Networking

3:00pm - 5:00pm | Workshop

5:00pm - 6:00pm | Happy Hour + Networking

This workshop will provde 2.0 CEU credits for SMPS Domain of Practice 4.

Thank you to our sponsor:

About the Speaker
Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over ten years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital markeing, and social media specifically relating to the AEC industry. 

Danielle is a former Division I Basketball player at Jacksonville University in Jacksonville, Florida and holds a bachelor's degree in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia. 


$55.00 SMPS Kansas City Members
$45.00 Earlybird rate before March 19

$75.00 Non-SMPS Kansas City Members
$65.00 Earlybird rate before March 19

$0.00 Sponsor