Knowledge Is Revenue: How to Conduct Killer Marketing Research - Webinar & Breakfast

February 20, 2020
8:00 AM - 10:00 AM
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Burns & McDonnell World Headquarters
9450 Ward Parkway
Kansas City, MO 64114
Venue website

Traditional methods of collecting competitive research are no longer effective in delivering the depth of knowledge that today's effective branding, marketing and business development demand.  

So, the big question isn't why you should do it, but how?

How should A/E/C firms conduct research so that they end up with useful information that strengthens their brand, helps engage the right customers, and improves their marketing campaigns and their firms' bottom line?

Doing it right often requires a great deal of time and resources. Fortunately, with the right research strategy, process and tools in place, you can gain deeper insight without allocating half of your annual marketing budget.

This terrific web session will cover the two most common research types: competitive research and customer research. It will uncover new methods, practices, tools and technologies for conducting meaningful research and collecting information you can actually use for effective marketing and business development. Expect robust interaction with your colleagues!

  • Arrive by 8:00AM to check in, network, and enjoy the breakfast buffet
  • Webinar will start promptly at 8:30AM  Webinar is 90 minutes including the QA Session


Webinar Presenter: Ida Cheinman, Principal and Creative Director, Substance151

Ida will use her 20+ years of experience as a brand strategist, designer, marketer, and educator to help attendees make sense of trends, tools, and the best practices to position their firms to win in the 21st century's fast-changing and extremely competitive marketplace. Ida is a recognized thought leader and sought-after speaker who presents nationally; she is a frequent contributor to industry blogs and publications including Marketer, SMPS's award winning journal.

1.5 SMPS CEUs can be earned by attending.

Location Logistics: Parking available in visitor lot of 9450 building (corner of Ward Parkway & Wornall Road), enter here:


$15.00 SMPS KC Member

$20.00 Non-Member

$0.00 Sponsor Ticket