Crisis Communications in the Digital Marketing Age: How Should We Change Our Approach?

January 16, 2020
11:00 AM - 1:00 PM
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The 180 Room
11944 S. Strang Line Road
Olathe, KS 66062
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If you learned about crisis communications in the days before social media and the digital marketing explosion, a lot has changed.  It’s likely that your crisis communications plan may need to be re-tooled to accommodate today’s 24-hour news cycles and address the phenomenon of citizen journalists who can report our story before we even get to the scene of the crisis.  In this presentation, Dr. Matt Tidwell will address the new realities and help you make changes to your crisis communications program that will keep your organization prepared and ready.

ABOUT MATT

Matt Tidwell, Ph.D., APR is the director of the master’s degree program in integrated marketing communications at the University of Kansas. He teaches crisis communications in that program as well as in the KU master’s degree program in homeland security.  A frequent speaker and author on crisis communications planning, he previously spent nearly 25 years in PR practice in the Kansas City area.

SCHEDULE

11:00am – 11:30am Registration

11:30am – Buffet opens: Joe’s Kansas City Bar-B-Que Buffet, Desserts, and Soft Drinks Provided

12:00pm – Program Starts

 

 

 

Tickets

$40.00 SMPS Members

$60.00 Non-SMPS Members

$0.00 Sponsor