Turning your 'doers' into thought leaders

June 05, 2019
11:15 AM - 1:00 PM
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Grand Street Cafe
4740 Grand Avenue
Kansas City, MO 64112
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If your firm is looking to extend its messaging beyond local events, collateral pieces and Twitter, it’s time to look towards your internal colleagues as a resource for this strategy. Those internal ‘doers’ are also potential thought leaders. That said, turning doers into thought leaders is no easy task, especially when they are faced with client demands, and you have a steady stream of proposals, presentations, and other critical tasks piled up in your email.

And, let’s face it – you aren’t the technical expert. They are. You can’t write content without them and it’s hard to get their attention because the phrase ‘thought leadership’ is pretty intimidating to those on the technical side. They might ask you: ‘you want me to write what, exactly?’ And, once you’ve written it, it’s time to promote it through your existing marketing channels.

Join us at Grand Street Café on June 5 and explore how to:

  • Streamline ways to create content
  • Create content that resonates with your audience(s)
  • Explain these strategies & concepts to your technical staff
  • Repurpose all of this 'stuff' across a number o channels

 

By adding thought leadership and content marketing to your strategy, you have the power to shift client perspectives and elevate your firm’s stature. Through these strategies your firm becomes a trusted resource for information; a place where clients can receive additional insights, without being ‘sold’ at the same time.

About the Presenter

Jennifer Lerner is the Director of Marketing & Communications at BRR Architecture, where she leads a team of creative professionals in elevating the firm’s national presence across retail, hospitality, grocery, office and industrial markets. Before joining BRR in August 2018, she was a member of the Corporate Communications team at HNTB, where she managed four of the firm’s publications, email marketing initiatives and social media channels. She has a combined 20+ years (gasp!) of communications and marketing experience, having spent a decade serving clients at FleishmanHillard, an international integrated marketing agency. Jen is also a former Emmy award-winning news producer. Email her at: jennifer.lerner (at) brrarch.com. 

Tickets

$40.00 SMPS Members

$60.00 Non-SMPS Members