Did you ever wish you could have more of an impact on your clients’ decisions? What if you could get into their heads, influence their decisions, and craft more compelling proposals?
Matt Handal (author and contributing editor of SMPS Marketer) will take you through a three-step workshop designed to give you new insights into your clients’ decision process and help you leverage science-based tactics to create more compelling proposals.
Step One: Introduction to Mind Marketing
The portion of the workshop goes over the science of the mind and how you can leverage this knowledge to get into your client’s head.
Step Two: Step Into The Shoes Of The Proposal Evaluator
This session is a hands-on experiment that puts you in the role of the proposal evaluator. Each group will be presented with a number of REAL proposals and will be required to decide on a clear winner.
Step Three: Proposal Development Secrets
Based on the book of the same name, this presentation delves deeper into the proposal development secrets that will give you an edge over your competition. It also covers additional topics not included in the book.
All participants are invited to join us for lunch at 12:30 pm prior to the workshop.
Presenters and Guests
Consultant and Author
Matt Handal is the author of the book, Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time. He has produced successful proposals for some of the largest professional service firms in the world. His proposals have gone to government and commercial clients in every state and overseas.
He offers advice for Principals and the marketers who work for them as a contributing editor to SMPS Marketer and the host of www.helpeverybodyeveryday.com, a blog dedicated to helping marketers in the A/E/C industry.