Brief Description: This undertaking includes all forms of communications and inbound/outbound marketing. Some examples include advertising, direct mail, website, social media, brochures, presentations, special events, public relations, and new releases.
|CPSM Study Guide: Key Terms & Concepts for Domain 5||See below|
|Marketing Handbook for the Design & Construction Professional||Part 5|
|The Architecture of Value: Building Your Professional Practice||Chapters 20|
|Wired to Clients – Get Inside Your Customers’ Minds for Success in Business Development||Chapters
|A/E/C Marketing Fundamentals||Chapter 7|
|Plan It||Chapter 5|