2017 MCA Entry Categories

2017 MCA Category Definitions

  • Submittal requirements vary depending on category. Read individual category descriptions below for submittal requirement details.
  • Materials completed between January 2015 and December 2016 will be accepted for the 2017 competition.
  • Be sure to review the official submittal requirementsbefore
  • If submitting digital files, please provide web link. Please test web links before submitting.
  • There is no limit to the number of categories a firm can enter. Multiple entries receive a discount per entry off the regular entry fee. Each firms FIRST Entry receives one complimentary ticket to the Awards Gala.
  • Entries that fail to follow submittal requirements will be penalized. Jurors’ decisions are final.

Categories

  1. ADVERTISING

An individual print or digital advertisement or ad campaign.
Submittal Requirements:Three copies of printed ad, or one print copy of each ad if a series. If print ad is large format and too large to print, please submit photo of ad.  If entering a digital piece, include in your submission folder three copies of a printout and include a Web link to view original digital format online

2. ANNUAL REPORT

A complete, originally printed or digital publication that addresses one calendar year.  The publication must have a one year shelf life and be professionally produced for mass distribution. If the piece was originally created only as a digital piece, please include a link and specify the delivery method in your submission. Submittal Requirements: One copy of the report. If submitting a digital report, include in your folder one copy of a printout of the book and include a Web link to view original digital format online.

3. BROCHURE
A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.
Submittal Requirements:Three copies of the printed brochure. If entering a digital brochure, include in your folder three copies of a printout of the brochure and include a Web link to view original digital format online.

4. CORPORATE IDENTITY
Specify identity type on entry form:
•    New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
•    Rebranding:A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.
Submittal Requirements: 
For rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For New Identity entries, submit representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included in your folder as well as Web links to view original digital components online.

5. HOLIDAY PIECE
A digital or printed piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, Web apps, and videos.
Submittal Requirements: Include in your folder three copies of a printout of the piece and a Web link to view original digital format online.

6. INTERNAL COMMUNICATIONS 

Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter–Internal category.
Submittal Requirements:One copy of the materials. If entering digital communications, include in your folder three copies of a printout of the piece and a Web link to view original digital format online.

7.  MEDIA RELATIONS CAMPAIGN
A strategic communications effort that uses media relations tactics and outreach—including but not limited to media releases, feature articles, backgrounders, opinion/editorial (op-ed) pieces, editorial meetings—to achieve a specific marketing, business development, or corporate image goal. This category focuses solely on outreach and success with the media and may include print and/or digital components.
Submittal Requirements:Three copies of your media relations plan that outlines goals and objectives. Samples of placements and other results must be included in the folder as well as Web links to any original digital format components online.

8. PUBLICATION/NEWSLETTER –EXTERNAL
An external, client-focused publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in editorial format that presents one or more points of view. Magazine may enter this category if it has a client or external audience.
Submittal Requirements: Three copies each of the last three issues of the publication. If entering a digital newsletter, include in your folder three copies each of printouts of the three most recent issues and include a Web link to view original digital format online.

9. NEWSLETTER/PUBLICATION–INTERNAL
An internal, employee-focused publication designed in a newsletter format and produced via print or digital media. NOTE: If the newsletter is being used for employee retention purposes, enter it in the Recruitment and Retention Communications category.
Submittal Requirements: Three copies each of the last three issues of the newsletter.  If entering a digital newsletter, include in your folder three copies each of printouts of the three most recent issues and include a Web link to view original digital format online.

10. SPECIAL EVENT
Digital or print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: Three copies of a printout of the digital piece and include a Web link to view original digital components online.

11. VIDEO
Specify video type on entry form:

  • Client specific pursuit: A video created for the sole purpose of pursuing a specific client.
  • External: A video created for external communication purposes.
  • Internal: A video created for internal communication purposes.

Submittal Requirements: Submit Web link to view online or in original format. While judges will view video online, please print and include in the folder 5–10 pages (screenshots) from your video for their reference during deliberation. Videos will be viewed using the latest version of Chrome.

12. WEBSITE
Specify Website type on entry form:

  • External: An external, public websites that either promotes your firm or has been launched by your firm for a specific project.
  • Internal: Internal websites or intranets that have been launched for the purposes your firm’s internal communications.

Submittal Requirements: Include Website URL.  While judges will visit your site, please print and include in the folder 5–10 pages (screenshots) of your website including your home page. Web pages will be viewed using the latest version of Google Chrome.

2017 MCAs Call for Entries!

SMPS Kansas City Marketing Communication Awards Program 2017

Please note materials completed between January 2015 and December 2016 will be accepted for the 2017 competition. We run our local competition with the same entry guidelines as the national SMPS organization. We encourage everyone to make a duplicate of their entry and also submit to nationals.

All entries are due IN HAND by March 21, 2017.  Entries should be sent to the attention of Emily Fors, JE Dunn Construction 1001 Locust Street, Kansas City, MO 64106. Questions: Emily Fors – emily.fors@Jedunn.com or 816.292.8520

2017 SMPS MCA Entry Form

2017 SMPS MCA Category Definitions

2017 SMPS MCA Entry Guidelines

PREPARING THE ENTRY FOLDER

A separate folder is required for each entry category. All materials must be submitted in one 8.5-x-11-inch, plastic pocket folder, including:
1.    entry form (print ONLY PAGE 2 of entry form)
2.    entry fee payment (if you paid by credit card, print out receipt of payment from online registration, if paying by check, place check in inside pocket of folder)
3.    table of contents
4.    print out of section 2 of entry form (includes Questions 1-6)
5.    exhibits/samples of project being entered

You may incorporate a cover sheet on the inside, in front of the table of contents.

For larger items that do not fit into folder, use large metal binder clips or rubber bands to secure the items to your folder (e.g., book, poster). Any materials that cannot be placed in a folder (e.g., clothing, hard hats) must be illustrated with a photograph and the photograph included in the exhibit section of folder. Inclusion of such materials in their actual form is elective, not mandatory.

FOLDER CONTENTS 

Each folder must contain the following items in the following order.

  1. Entry Form

Complete entry registration form. Once you have completed and paid your entry fees, print out one copy of entry form and place in inside front pocket of folder along with payment (either your credit card information on the form or a check made out to SMPS KC).

Entry Questions

The following 6 questions are to be answered on the entry form. The word count limit is next to each question. You WILL be judged on your responses.

  1. Marketing Objectives (75 words or less)
    Identify your marketing goals by answering the following questions:
    •    What did your firm hope to achieve with the piece or program?
    •    How did you plan to measure your results against your marketing goals?
    Include the following:
    •    Marketing objectives
    •    Specify time frame
    •    Budget information
    •    Methodology for collecting and evaluating result
  2.  Target Audience (50 words or less)
    Define the audience for this piece or program.
    Answer the following questions:
    •    Who was your target audience?
    •    How many pieces were sent via mail or e-mail? If web site or video, what were your analytical goals?
    •    Characterize the composition, size, and location of your target audience (example: 250 CEOs and senior managers of the top 500 leaders of the California high-tech industry).
  3. Research and Planning (75 words or less)  Describe the market research conducted prior to planning your piece or program. Summarize your marketing plan efforts. Explain the production and delivery method.
  4. Messaging (30 words or less)   What is the intended message of this entry?
  5.  Results (75 words or less) Please answer the following questions:

•    What was the ROI?
•    Which actions did the target audience take after receiving your materials (testimonials/feedback)?
•    What was your break-even goal for profit/loss, and did you achieve it?
•    Did you meet your specific sales goals?
•    Did you gain new clients as a result?

6. Creative Brief (250 Words or less)
Please give a 250 word or less creative brief on your entry to convey to their jurors why your entry should win.

2. Entry Fee Payment

Fees: $150 for the first firm entry (includes ONE complimentary ticket to the Gala!); $75 for each additional entry. If you are paying by check, include the check in the envelope with a copy of your entry registration form. Please make checks payable to “SMPS KC”. If you are paying by credit card, please include your credit card number, expiration, and name on the form. These will be run through TicketLeap and then the forms will be destroyed to protect your credit card number.

3. Table of Contents

Including the following:

  1. Print out of Entry Form
  2. Entry Questions (includes questions 1-6)
  3. Exhibits/SamplesPlease include at least one hard copy of the marketing piece you are submitting for judges to review. (Some categories require more than one copy; review the individual requirements for the category you are entering to confirm the quantity.)  To submit digital entries, please be sure to include a web link to view entry online. Make sure that the link is accessible using Google Chrome and test your web link prior to submitting your entry. Submitting printout of screenshots of digital entry is encouraged.

All entries are due IN HAND by March 21, 2017.  Entries should be sent to the attention of Emily Fors, JE Dunn Construction 1001 Locust Street, Kansas City, MO 64106. Questions: Emily Fors – emily.fors@Jedunn.com or 816.292.8520

Read more about the 2017 categories here: http://smpskc.org/2017-mca-entry-categories/

 

Marketing Champion of the Quarter Awards

Congratulations to Lauren Kepler and Hayley Flamm!

Congratulations to Lauren Kepler of CRB for winning the Marketing Champion Award, Summer 2012. Lauren has been a member of SMPS since 2011, and is the current Marketers on the Move Committee Chair. Lauren earned this award because of her willingness to step into a somewhat undefined position on the 2012-13 SMPSKC Board of Directors. Lauren’s committee continues to evolve, but that has not kept her from taking on the challenge – she continues to excel by planning some amazing and FREE events for the SMPS membership.

lauren_kepler (2)

Hayley Flamm of The Louis Berger Group is our Marketing Champion Award winner for the Fall 2012 quarter. Hayley has been a member of SMPS since 2012, and was nominated for her abilities as this year’s Sponsorship Committee Chair on the SMPS-KC Board of Directors. Her “go get-‘em” attitude has been much appreciated, and cross communication with others on the Board of Directors has resulted in many benefits to the SMPSKC chapter.

Hayley Flamm

The SMPSKC Board of Directors is currently taking nominations for Marketing Champion for the Spring 2013 quarter. The Marketing Champion award is given quarterly, and recognizes someone who has gone above and beyond personally and/or professionally in the A/E/C industry. Nominations will be received at Kerry.Koland@wilsonco.com through June 30, 2013.