2018 MCA Entry Categories

2018 Category Definitions

  • Submittal requirements vary depending on category. Read individual category descriptions below for submittal requirement details.
  • Materials completed between January 2016 and December 2017 will be accepted for the 2018 competition.
  • Be sure to review the official submittal requirements before entering.
  • If submitting digital files, please provide web link. Please test web links before submitting.
  • There is no limit to the number of categories a firm can enter. Multiple entries receive a discount per entry off the regular entry fee. Each firms FIRST Entry receives one complimentary ticket to the Awards Gala.
  • Entries that fail to follow submittal requirements will be penalized. Jurors’ decisions are final.
All entries are due IN HAND by March 21, 2018. 
Entries should be sent to the attention of Erica Jones – MMC Corp, 10955 Lowell Ave, Suite 300, Overland Park, KS, 66210.
Questions: Erica Jones – ejones@mmccorps.com or 913.486.4953.

1. ADVERTISING (Digital, Print, or Mixed)  An individual print or digital advertisement or ad campaign.

Submittal Requirements:Three copies of printed ad, or one print copy of each ad if a series. If print ad is large format and too large to print, please submit photo of ad. If entering a digital piece, include in your submission folder three copies of a printout and include a Web link to view original digital format online.

2. ANNUAL REPORT

A complete, originally printed or digital publication that addresses one calendar year.  The publication must have a one year shelf life and be professionally produced for mass distribution. If the piece was originally created only as a digital piece, please include a link and specify the delivery method in your submission.

Submittal Requirements: One copy of the report. If submitting a digital report, include in your folder one copy of a printout of the book and include a Web link to view original digital format online.

3. Brand Awareness Campaign (Digital, Print, or Mixed)

A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.

Submittal Requirements: A pdf of your marketing plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please submit a copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) and include a web link to view original digital format components online.

4. BROCHURE (Digital or Print)
A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.
Submittal Requirements: Three copies of your brochure. If entering a digital brochure, include a web link to view original digital format online.

5. CORPORATE IDENTITY (Mixed)
Specify identity type on entry form:
•    New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
•    Rebranding:A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.

Submittal RequirementsFor rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For new identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included as well as web links to view original digital components online.

 6. DIRECT-MAIL CAMPAIGN (Digital, Print, or Mixed)

Marketing materials designed to reach a specific target audience through a print or digital campaign. A direct-mail campaign may include form letters, pamphlets, postcards, emails, and announcements.

Submittal Requirements:Include all the pieces in a series of mailings. If the campaign was conducted via email, include a web link to view original digital component online.

7. HOLIDAY PIECE (Digital, Print, or Mixed)

  • Digital: A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, web apps, and videos.
  • Print: A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.
  • Mixed: A combination of both print and digital work produced for one-time use to promote a generally recognized holiday;  examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.

Submittal Requirements: Include samples of the digital piece, three copies of print piece (if applicable), or both.

 8. INTERNAL COMMUNICATIONS (Digital, Print, or Mixed)

Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter–Internal category.

Submittal Requirements:Three copies of the print materials. If entering digital communications, include a web link to view original digital format online.

9. MOBILE APP (Digital)
An application created for your firm specifically for viewing on a mobile device.
Submittal Requirements:Jurors will view entries on mobile devices. Include a link to where it can be downloaded from your website or one of the major app stores (along with a free access or redemption code if the app is not free, so that our judges can download it).

10. NEWSLETTER/ PUBLICATION –EXTERNAL (Digital, Print, or Mixed)

An external, client-focused publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in the editorial format that presents one or more points of view. A magazine may enter this category if it has a client or external audience.

Submittal Requirements: Three copies of the last three issues of the publication. If entering a digital newsletter, include a web link to view original digital format of last three issues online.

 11. NEWSLETTER–INTERNAL (Digital, Print, or Mixed)

An internal, employee-focused publication designed in a newsletter format and produced via print or digital media. NOTE: If the newsletter is being used for employee retention purposes, enter it in the Recruitment and Retention Communications category.

Submittal Requirements:Three copies of the last three issues of the newsletter.  If entering a digital newsletter include a web link to view original digital format of last three issues online.

12. PROMOTIONAL CAMPAIGN (Digital, Print, or Mixed)
A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.

Submittal Requirements:A pdf of your promotional plan describing campaign focus and objectives. Submit a pdf and/or actual copies of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit a pdf of releases/media kits/features developed and a list of results. Include a web link to view original digital format components online.

 13. RECRUITMENT AND RETENTION COMMUNICATIONS (Digital, Print, or Mixed)

A program designed to recruit potential and retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.

Submittal Requirements: Three copies of all the pieces in the communications program. For digital pieces, including a web link to view original digital components online.

14. SOCIAL MEDIA (Digital)

Specify type on entry form:

  • Basic (FB, Twitter, Instagram, LinkedIn)
  • Blogs
  • Podcasts

Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.

Submittal Requirements: Include a web link to view online, for blogs and podcasts, submit at least three consecutive postings/episodes for review.

 15. SPECIAL EVENT

Digital or print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.

Submittal Requirements: Three copies of a printout of the digital piece and include a Web link to view original digital components online.

16. TRADESHOW MARKETING (Digital, Print, or Mixed)
Communication pieces and display created to promote a firm’s attendance at tradeshow exhibits or used during the trade show to attract booth traffic. Materials may be print and/or digital format.

Submittal Requirements:A PDF of produced materials. Include photographs of booth or display at event. You may include a web link to view any digital components that support the trade show entry.

17. VIDEO (Digital)

Specify video type on the entry form:

  • Client-specific pursuit: A video created for the sole purpose of pursuing a specific client.
  • External: A video created for external communication purposes.
  • Internal: A video created for internal communication purposes.

Submittal RequirementsSubmit web link to view online in original format.

18.  MEDIA RELATIONS CAMPAIGN

A strategic communications effort that uses media relations tactics and outreach—including but not limited to media releases, feature articles, backgrounders, opinion/editorial (op-ed) pieces, editorial meetings—to achieve a specific marketing, business development, or corporate image goal. This category focuses solely on outreach and success with the media and may include print and/or digital components.

Submittal Requirements: Three copies of your media relations plan that outlines goals and objectives. Samples of placements and other results must be included in the folder as well as Web links to any original digital format components online.

19. WEBSITE

Specify Website type on entry form:

External: An external, public websites that either promotes your firm or has been launched by your firm for a specific project.

Internal: Internal websites or intranets that have been launched for the purposes your firm’s internal communications.

Submittal Requirements: Include Website URL.  While judges will visit your site, please print and include in the folder 5–10 pages (screenshots) of your website including your home page. Web pages will be viewed using the latest version of Google Chrome.

2018 Marketing Communications Awards Call for Entries!

Please note materials completed between January 2016 and December 2017 will be accepted for the 2018 competition.

All entries are due IN HAND by March 21, 2018. 

Entries should be sent to the attention of Erica Jones – MMC Corp, 10955 Lowell Ave, Suite 300, Overland Park, KS, 66210. Questions: Erica Jones – ejones@mmccorps.com or 913.486.4953.

Click here to download the 2018 MCA entry form

 

PREPARING THE ENTRY FOLDER

A separate folder is required for each entry category. All materials must be submitted in one 8.5-x-11-inch, plastic pocket folder, including:
1.    entry form (print ONLY PAGE 2 of entry form)
2.    entry fee payment (if you paid by credit card, print out receipt of payment from online registration, if paying by check, place check in inside pocket of folder)
3.    table of contents
4.    print out of section 2 of entry form (includes Questions 1-6)
5.    exhibits/samples of project being entered

You may incorporate a cover sheet on the inside, in front of the table of contents.

For larger items that do not fit into folder, use large metal binder clips or rubber bands to secure the items to your folder (e.g., book, poster). Any materials that cannot be placed in a folder (e.g., clothing, hard hats) must be illustrated with a photograph and the photograph included in the exhibit section of folder. Inclusion of such materials in their actual form is elective, not mandatory.

FOLDER CONTENTS 

Each folder must contain the following items in the following order

1. Entry Form

Complete entry registration form. Once you have completed and paid your entry fees, print out one copy of entry form and place in inside front pocket of folder along with payment (either your credit card information on the form or a check made out to SMPS KC).

2. Entry Questions

The following 6 questions are to be answered on the entry form. The word count limit is next to each question. You WILL be judged on your responses.

Marketing Objectives (75 words or less)
Identify your marketing goals by answering the following questions:
•    What did your firm hope to achieve with the piece or program?
•    How did you plan to measure your results against your marketing goals?
Include the following:
•    Marketing objectives
•    Specify time frame
•    Budget information
•    Methodology for collecting and evaluating results

Target Audience (50 words or less)
Define the audience for this piece or program.
Answer the following questions:
•    Who was your target audience?
•    How many pieces were sent via mail or e-mail? If web site or video, what were your analytical goals?
•    Characterize the composition, size, and location of your target audience (example: 250 CEOs and senior managers of the top 500 leaders of the California high-tech industry).

Research and Planning (75 words or less)
Describe the market research conducted prior to planning your piece or program. Summarize your marketing plan efforts. Explain the production and delivery method.

Messaging (30 words or less)
What is the intended message of this entry?

Results (75 words or less)
Please answer the following questions:
•    What was the ROI?
•    Which actions did the target audience take after receiving your materials (testimonials/feedback)?
•    What was your break-even goal for profit/loss, and did you achieve it?
•    Did you meet your specific sales goals?
•    Did you gain new clients as a result?

Creative Brief (250 Words or less)
Please give a 250 word or less creative brief on your entry to convey to their jurors why your entry should win.

3. Entry Fee Payment

  • EARLY BIRD Entry Fee (By March 14): $125 for first firm entry (includes ONE complimentary ticket to the Gala); $75 for each additional entry.
  • FINAL Entry Fee (By March 21): $150 for the first firm entry (includes ONE complimentary ticket to the Gala); $100 for each additional entry.
    If you are paying by check, include the check in the envelope with a copy of your entry registration form. Please make checks payable to “SMPS KC”. If you are paying by credit card, please include your credit card number, expiration, and name on the form.

4. Table of Contents

Including the following:

  1. Print out of Entry Form
  2. Entry Questions (includes questions 1-6)
  3. Exhibits/Samples Please include at least one hard copy of the marketing piece you are submitting for judges to review. (Some categories require more than one copy; review the individual requirements for the category you are entering to confirm the quantity.)  To submit digital entries, please be sure to include a web link to view entry online. Make sure that the link is accessible using Google Chrome and test your web link prior to submitting your entry. Submitting printout of screenshots of digital entry is encouraged.

 

Marketing Champion of the Quarter Awards

Congratulations to Lauren Kepler and Hayley Flamm!

Congratulations to Lauren Kepler of CRB for winning the Marketing Champion Award, Summer 2012. Lauren has been a member of SMPS since 2011, and is the current Marketers on the Move Committee Chair. Lauren earned this award because of her willingness to step into a somewhat undefined position on the 2012-13 SMPSKC Board of Directors. Lauren’s committee continues to evolve, but that has not kept her from taking on the challenge – she continues to excel by planning some amazing and FREE events for the SMPS membership.

lauren_kepler (2)

Hayley Flamm of The Louis Berger Group is our Marketing Champion Award winner for the Fall 2012 quarter. Hayley has been a member of SMPS since 2012, and was nominated for her abilities as this year’s Sponsorship Committee Chair on the SMPS-KC Board of Directors. Her “go get-‘em” attitude has been much appreciated, and cross communication with others on the Board of Directors has resulted in many benefits to the SMPSKC chapter.

Hayley Flamm

The SMPSKC Board of Directors is currently taking nominations for Marketing Champion for the Spring 2013 quarter. The Marketing Champion award is given quarterly, and recognizes someone who has gone above and beyond personally and/or professionally in the A/E/C industry. Nominations will be received at Kerry.Koland@wilsonco.com through June 30, 2013.