2018 MCA Entry Categories

2018 Category Definitions

  • Submittal requirements vary depending on category. Read individual category descriptions below for submittal requirement details.
  • Materials completed between January 2016 and December 2017 will be accepted for the 2018 competition.
  • Be sure to review the official submittal requirements before entering.
  • If submitting digital files, please provide web link. Please test web links before submitting.
  • There is no limit to the number of categories a firm can enter. Multiple entries receive a discount per entry off the regular entry fee. Each firms FIRST Entry receives one complimentary ticket to the Awards Gala.
  • Entries that fail to follow submittal requirements will be penalized. Jurors’ decisions are final.
All entries are due IN HAND by March 21, 2018. 
Entries should be sent to the attention of Erica Jones – MMC Corp, 10955 Lowell Ave, Suite 300, Overland Park, KS, 66210.
Questions: Erica Jones – ejones@mmccorps.com or 913.486.4953.

1. ADVERTISING (Digital, Print, or Mixed)  An individual print or digital advertisement or ad campaign.

Submittal Requirements:Three copies of printed ad, or one print copy of each ad if a series. If print ad is large format and too large to print, please submit photo of ad. If entering a digital piece, include in your submission folder three copies of a printout and include a Web link to view original digital format online.

2. ANNUAL REPORT

A complete, originally printed or digital publication that addresses one calendar year.  The publication must have a one year shelf life and be professionally produced for mass distribution. If the piece was originally created only as a digital piece, please include a link and specify the delivery method in your submission.

Submittal Requirements: One copy of the report. If submitting a digital report, include in your folder one copy of a printout of the book and include a Web link to view original digital format online.

3. Brand Awareness Campaign (Digital, Print, or Mixed)

A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.

Submittal Requirements: A pdf of your marketing plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please submit a copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) and include a web link to view original digital format components online.

4. BROCHURE (Digital or Print)
A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.
Submittal Requirements: Three copies of your brochure. If entering a digital brochure, include a web link to view original digital format online.

5. CORPORATE IDENTITY (Mixed)
Specify identity type on entry form:
•    New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
•    Rebranding:A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.

Submittal RequirementsFor rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For new identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included as well as web links to view original digital components online.

 6. DIRECT-MAIL CAMPAIGN (Digital, Print, or Mixed)

Marketing materials designed to reach a specific target audience through a print or digital campaign. A direct-mail campaign may include form letters, pamphlets, postcards, emails, and announcements.

Submittal Requirements:Include all the pieces in a series of mailings. If the campaign was conducted via email, include a web link to view original digital component online.

7. HOLIDAY PIECE (Digital, Print, or Mixed)

  • Digital: A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, web apps, and videos.
  • Print: A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.
  • Mixed: A combination of both print and digital work produced for one-time use to promote a generally recognized holiday;  examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.

Submittal Requirements: Include samples of the digital piece, three copies of print piece (if applicable), or both.

 8. INTERNAL COMMUNICATIONS (Digital, Print, or Mixed)

Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter–Internal category.

Submittal Requirements:Three copies of the print materials. If entering digital communications, include a web link to view original digital format online.

9. MOBILE APP (Digital)
An application created for your firm specifically for viewing on a mobile device.
Submittal Requirements:Jurors will view entries on mobile devices. Include a link to where it can be downloaded from your website or one of the major app stores (along with a free access or redemption code if the app is not free, so that our judges can download it).

10. NEWSLETTER/ PUBLICATION –EXTERNAL (Digital, Print, or Mixed)

An external, client-focused publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in the editorial format that presents one or more points of view. A magazine may enter this category if it has a client or external audience.

Submittal Requirements: Three copies of the last three issues of the publication. If entering a digital newsletter, include a web link to view original digital format of last three issues online.

 11. NEWSLETTER–INTERNAL (Digital, Print, or Mixed)

An internal, employee-focused publication designed in a newsletter format and produced via print or digital media. NOTE: If the newsletter is being used for employee retention purposes, enter it in the Recruitment and Retention Communications category.

Submittal Requirements:Three copies of the last three issues of the newsletter.  If entering a digital newsletter include a web link to view original digital format of last three issues online.

12. PROMOTIONAL CAMPAIGN (Digital, Print, or Mixed)
A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.

Submittal Requirements:A pdf of your promotional plan describing campaign focus and objectives. Submit a pdf and/or actual copies of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit a pdf of releases/media kits/features developed and a list of results. Include a web link to view original digital format components online.

 13. RECRUITMENT AND RETENTION COMMUNICATIONS (Digital, Print, or Mixed)

A program designed to recruit potential and retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.

Submittal Requirements: Three copies of all the pieces in the communications program. For digital pieces, including a web link to view original digital components online.

14. SOCIAL MEDIA (Digital)

Specify type on entry form:

  • Basic (FB, Twitter, Instagram, LinkedIn)
  • Blogs
  • Podcasts

Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.

Submittal Requirements: Include a web link to view online, for blogs and podcasts, submit at least three consecutive postings/episodes for review.

 15. SPECIAL EVENT

Digital or print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.

Submittal Requirements: Three copies of a printout of the digital piece and include a Web link to view original digital components online.

16. TRADESHOW MARKETING (Digital, Print, or Mixed)
Communication pieces and display created to promote a firm’s attendance at tradeshow exhibits or used during the trade show to attract booth traffic. Materials may be print and/or digital format.

Submittal Requirements:A PDF of produced materials. Include photographs of booth or display at event. You may include a web link to view any digital components that support the trade show entry.

17. VIDEO (Digital)

Specify video type on the entry form:

  • Client-specific pursuit: A video created for the sole purpose of pursuing a specific client.
  • External: A video created for external communication purposes.
  • Internal: A video created for internal communication purposes.

Submittal RequirementsSubmit web link to view online in original format.

18.  MEDIA RELATIONS CAMPAIGN

A strategic communications effort that uses media relations tactics and outreach—including but not limited to media releases, feature articles, backgrounders, opinion/editorial (op-ed) pieces, editorial meetings—to achieve a specific marketing, business development, or corporate image goal. This category focuses solely on outreach and success with the media and may include print and/or digital components.

Submittal Requirements: Three copies of your media relations plan that outlines goals and objectives. Samples of placements and other results must be included in the folder as well as Web links to any original digital format components online.

19. WEBSITE

Specify Website type on entry form:

External: An external, public websites that either promotes your firm or has been launched by your firm for a specific project.

Internal: Internal websites or intranets that have been launched for the purposes your firm’s internal communications.

Submittal Requirements: Include Website URL.  While judges will visit your site, please print and include in the folder 5–10 pages (screenshots) of your website including your home page. Web pages will be viewed using the latest version of Google Chrome.